
Our Story
Our Story
Our Story
AAA was founded by Vera after years dedicating to her sons' overall well being and holistic development, managing the delicate balance between the sons' love for football and their educational pursuits. Vera was inspired to start AAA when her eldest was awarded an unconditional offer to Brighton College—recognized as the UK independent school of the decade. She realised the complexities and daunting tasks parents face: numerous choices, differing admissions standards and varied coaching standards. Vera established AAA to support families navigating these decisions. Today, AAA is a community built for student-athletes who aim to excel both on the pitch and in the classroom, equipping them to succeed academically and to lay strong foundations for their future careers.